AARP + Ad Council | Ace Your Retirement
Roles:
• Brand Strategy
• Animation
• User Interface Design
Planning your retirement is shrouded in scare tactics that make decisions overwhelming, difficult, and ominous. Viget partnered with AARP and AdCouncil to modernize retirement planning and the face of AARP.
Ace Your Retirement is an online application behind a campaign that walks users through a series of questions that assists them in finding the right retirement plan. Their guide is Avo, a non-judgmental, approachable, and friendly chat-bot.
