WSB | Washington Speakers Bureau
Roles:
• Brand Strategy
• Product Design
• Design System
• User Interface Design
Male, stale, and pale — a perception of the current sociopolitical climate that has forced many companies to evolve and change. Washington Speakers Bureau representing the nation’s most influential keynote speakers, needed to fight those preconceptions.
Brand and product are intertwined — with the stigma of being connected to politics due to their roster of powerful, influential, political speakers, Washington Speakers Bureau needed a more flexible and modern booking platform that allowed them to surface not just the people, but the ideas they championed.
Product Design / User Experience
WSB users were primarily event planners that used the site to brainstorm topics, do research, and curate potential speakers for their events.
To simplify this experience, we designed ‘profile cards’ for each speaker used across the site that highlighted a quote that represented the ideas the speaker wished to share. Related topics were associated to the speaker and idea to help users brainstorm and go deeper into related ideas and speakers.
Brand Strategy / Visual Identity
Based right outside Washington, D.C. the stigma of ‘male, stale, and pale’ was prevalent for an organization that curated powerful, influential speakers. To fight this stigma, WSB knew they had to reposition their brand to represent not just influential speakers, but to champion sharing ideas.
